Engagement rings, custom design and fine gold jewelry on one side of the counter. Honest, transparent payouts for your gold, diamonds and luxury watches on the other. Serving McAllen and the Rio Grande Valley.
Rolex, Omega and fine timepieces — bought, sold and appraised, with box and papers or without.
For more than a generation, McAllen families have come to us for the ring, the gift and the heirloom. They come back to us to sell, because every gram of gold and every diamond is tested in front of you and priced against that day's market. No pressure. No games.
Engagement rings, custom design, wedding bands and gold jewelry for every milestone.
Gold, diamonds, estate jewelry and luxury watches tested on-site, paid on the spot.
Whether you're shopping for something new or selling something precious, every service below is handled in-house by our McAllen team.
Choose a certified diamond, pick a setting from our McAllen showroom, or design something no one else will ever have. We'll guide you through the 4Cs, real price ranges and financing with zero pressure and all the time you need.
A few words from customers on both sides of the counter.
"They designed the exact ring I pictured and walked me through every diamond. She said yes."
"I sold my grandmother's gold here. They tested everything in front of me and paid more than the pawn shop offered."
"Fast watch appraisal and a fair price on my Rolex. Honest people, no pressure at all."
Placeholder testimonials — swap in your real Google reviews before launch.
Still unsure? Call (956) 242-7320 and we'll answer honestly.
Your payout depends on the karat (14k, 18k or 24k), the weight in grams and that day's gold spot price. We weigh and XRF-test every item in front of you, then quote a live number — usually in just a few minutes.
Walk-ins are always welcome. For custom engagement ring design or larger estate collections, booking ahead lets us give you our full attention — call (713) 766-2919 to set a time.
Yes. We buy loose and set diamonds priced against the full 4Cs, plus luxury watches such as Rolex and Omega — with or without box and papers. Estate and inherited jewelry are welcome.
Our store serves McAllen and the wider Rio Grande Valley, including Mission, Edinburg, Pharr and surrounding communities. Many customers drive in from across the Valley for our transparent pricing.
Stop by to shop, sell or simply get an honest opinion. There's always a real jeweler ready to help.
Everything a jeweler should do, done in-house by our McAllen team whether you’re buying something new, selling something precious, or caring for a piece you love.
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